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    <title>River Ocean Products</title>
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      <title>Enjoy the Water Drop</title>
      <link>http://riverocean.com/gear/womens-clothing/enjoy-the-water-drop/</link>
      <description>Original (and awesome!) design by our EWM contest winner, Jaye Proctor. 

100% Organic cotton with the design on the front. 

We will donate 10% of every sale of this shirt to the Enjoy the Water Movement. </description>
      <pubDate>Sat, 19 May 2012 13:46:08 -0400</pubDate>
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      <product:price>0.00</product:price>
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    <item>
      <title>Board</title>
      <link>http://riverocean.com/gear/accessories/board/</link>
      <description>This surfing inspired design is a great way to show your love for the water as well as your love for River Ocean.</description>
      <pubDate>Sat, 19 May 2012 13:46:08 -0400</pubDate>
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      <product:price>4.00</product:price>
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      <title>Wave</title>
      <link>http://riverocean.com/gear/accessories/wave/</link>
      <description>Original design by Matt Proctor. Add a little style to your ride with this Vinyl cut decal.</description>
      <pubDate>Sat, 19 May 2012 13:46:08 -0400</pubDate>
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      <product:price>4.00</product:price>
    </item>
    <item>
      <title>Logo</title>
      <link>http://riverocean.com/gear/accessories/logo/</link>
      <description>Want to show how much you think River Ocean rocks? the logo decal is perfect!</description>
      <pubDate>Sat, 19 May 2012 13:46:08 -0400</pubDate>
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      <product:price>4.00</product:price>
    </item>
    <item>
      <title>Paddle </title>
      <link>http://riverocean.com/gear/accessories/paddle/</link>
      <description>The paddle design is perfect for your ride, whether it's your boat, car or kayak.</description>
      <pubDate>Sat, 19 May 2012 13:46:08 -0400</pubDate>
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      <product:price>4.00</product:price>
    </item>
    <item>
      <title>Hook Barrel </title>
      <link>http://riverocean.com/gear/mens-clothing/hook-barrel/</link>
      <description>Feeling chilly? The long sleeve Hook T will keep you cozy. It's made from bamboo and designed by Matt Proctor.</description>
      <pubDate>Sat, 19 May 2012 13:46:08 -0400</pubDate>
      <guid>http://riverocean.com/gear/mens-clothing/hook-barrel/</guid>
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      <product:price>40.00</product:price>
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    <item>
      <title>Board Tunic</title>
      <link>http://riverocean.com/gear/womens-clothing/board-tunic/</link>
      <description>Sure to become a favorite in your closet, the Board Tunic is 100% organic cotton and extraordinarily flattering.
-V-neck
-A-line Shape
-Original design by Matt Proctor</description>
      <pubDate>Sat, 19 May 2012 13:46:09 -0400</pubDate>
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      <product:price>35.00</product:price>
    </item>
    <item>
      <title>Throwback T</title>
      <link>http://riverocean.com/gear/womens-clothing/throwback-t/</link>
      <description>100% Organic Cotton, 100% awesome. The Long sleeve Throwback T will get you through those chilly days looking good and feeling even better. </description>
      <pubDate>Sat, 19 May 2012 13:46:09 -0400</pubDate>
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      <product:price>40.00</product:price>
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      <title>Fish Eagle</title>
      <link>http://riverocean.com/gear/mens-clothing/fish-eagle/</link>
      <description>Made from bamboo and incredibly comfy, the Fish Eagle T is sure to impress.  Original design by Matt Proctor. (and it's on the front this time)</description>
      <pubDate>Sat, 19 May 2012 13:46:09 -0400</pubDate>
      <guid>http://riverocean.com/gear/mens-clothing/fish-eagle/</guid>
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      <product:price>28.00</product:price>
    </item>
    <item>
      <title>Flood Tides</title>
      <link>http://riverocean.com/gear/art/flood-tides/</link>
      <description>Artist: Allison Regas
Original 
Acrylic on canvas
14x14
Free delivery in Northeast Florida</description>
      <pubDate>Sat, 19 May 2012 13:46:09 -0400</pubDate>
      <guid>http://riverocean.com/gear/art/flood-tides/</guid>
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      <product:price>150.00</product:price>
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      <title>Morning Ducks</title>
      <link>http://riverocean.com/gear//morning-ducks/</link>
      <description>Artist: Allison Regas
Original
Acrylic on Canvas
14X14
Free delivery in Northeast Florida</description>
      <pubDate>Sat, 19 May 2012 13:46:09 -0400</pubDate>
      <guid>http://riverocean.com/gear//morning-ducks/</guid>
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      <product:price>150.00</product:price>
    </item>
    <item>
      <title>Namaste Pants</title>
      <link>http://riverocean.com/gear/womens-clothing/namaste-pants/</link>
      <description>Wear them to yoga or whenever you're in need of a peaceful pair of pants. They're made from a blend of organic cotton, recycled polyester and naturally occurring rayon so you can feel good when you're sporting the lightweight, soft-as-clouds Namaste Pants.   </description>
      <pubDate>Sat, 19 May 2012 13:46:09 -0400</pubDate>
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      <product:price>50.00</product:price>
    </item>
    <item>
      <title>Earth-Blend Hoodie</title>
      <link>http://riverocean.com/gear/womens-clothing/earth-blend-hoodie/</link>
      <description>A blend of organic cotton, recycled polyester, and naturally occurring rayon.  The burnout hoodie will be your go-to top when it's chilly out. It's extraordinarily comfy and splendidly lightweight. </description>
      <pubDate>Sat, 19 May 2012 13:46:09 -0400</pubDate>
      <guid>http://riverocean.com/gear/womens-clothing/earth-blend-hoodie/</guid>
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      <product:price>45.00</product:price>
    </item>
    <item>
      <title>Light Wave Trucker Hat</title>
      <link>http://riverocean.com/gear//light-wave-trucker-hat/</link>
      <description>Mesh back is perfect for ventilation. Patches are sewn on by hand to ensure the best quality and durability.</description>
      <pubDate>Sat, 19 May 2012 13:46:09 -0400</pubDate>
      <guid>http://riverocean.com/gear//light-wave-trucker-hat/</guid>
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      <product:price>25.00</product:price>
    </item>
    <item>
      <title>Burlap Trucker Hat</title>
      <link>http://riverocean.com/gear/accessories/burlap-trucker-hat/</link>
      <description>Mesh back is perfect for ventilation. Patches are sewn on by hand to ensure the best quality and durability.</description>
      <pubDate>Sat, 19 May 2012 13:46:09 -0400</pubDate>
      <guid>http://riverocean.com/gear/accessories/burlap-trucker-hat/</guid>
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      <product:price>25.00</product:price>
    </item>
    <item>
      <title>Charcoal Wave Trucker Hat</title>
      <link>http://riverocean.com/gear/accessories/charcoal-wave-trucker-hat/</link>
      <description>Mesh back is perfect for ventilation. Patches are sewn on by hand to ensure the best quality and durability.</description>
      <pubDate>Sat, 19 May 2012 13:46:09 -0400</pubDate>
      <guid>http://riverocean.com/gear/accessories/charcoal-wave-trucker-hat/</guid>
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      <product:price>25.00</product:price>
    </item>
    <item>
      <title>Tarpon Wave</title>
      <link>http://riverocean.com/gear/mens-clothing/tarpon-wave/</link>
      <description>You'll do an extra load of laundry so you can wear it again. It's made from bamboo, softer than any T you own, and functional too.  </description>
      <pubDate>Sat, 19 May 2012 13:46:09 -0400</pubDate>
      <guid>http://riverocean.com/gear/mens-clothing/tarpon-wave/</guid>
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      <product:price>35.00</product:price>
    </item>
    <item>
      <title>Escher Fish</title>
      <link>http://riverocean.com/gear/womens-clothing/escher-fish/</link>
      <description>Outdoors, meet design.  Made from Bamboo, the Escher T wicks away moisture so you look good after all day in the sun.  Design by Matt Proctor.</description>
      <pubDate>Sat, 19 May 2012 13:46:09 -0400</pubDate>
      <guid>http://riverocean.com/gear/womens-clothing/escher-fish/</guid>
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      <product:price>35.00</product:price>
    </item>
    <item>
      <title>Barely Written</title>
      <link>http://riverocean.com/gear/mens-clothing/barely-written/</link>
      <description>Sometimes your mood says bold is bad.  Made from the softest premium organic cotton you can find, our Barely Written T doesn't yell, it whispers.   </description>
      <pubDate>Sat, 19 May 2012 13:46:09 -0400</pubDate>
      <guid>http://riverocean.com/gear/mens-clothing/barely-written/</guid>
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      <product:price>20.00</product:price>
    </item>
    <item>
      <title>Marsh Fly</title>
      <link>http://riverocean.com/gear/art/marsh-fly/</link>
      <description>Artist: Matthew Proctor
Original
Watercolor
Frame Included
Free Delivery in Northeast Florida</description>
      <pubDate>Sat, 19 May 2012 13:46:09 -0400</pubDate>
      <guid>http://riverocean.com/gear/art/marsh-fly/</guid>
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      <product:price>350.00</product:price>
    </item>
    <item>
      <title>Creekside</title>
      <link>http://riverocean.com/gear/art/creekside/</link>
      <description>Artist: Matthew Proctor
Original
Acrylic on canvas
Length: 40'', Height: 10.5'', Depth: 1.5''
Free Delivery in Northeast Florida
</description>
      <pubDate>Sat, 19 May 2012 13:46:09 -0400</pubDate>
      <guid>http://riverocean.com/gear/art/creekside/</guid>
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      <product:price>250.00</product:price>
    </item>
    <item>
      <title>Signature Trio</title>
      <link>http://riverocean.com/gear/mens-clothing/signature-trio/</link>
      <description>Made from high quality, soft organic cotton.  Tarpon, Snook, and Red - each were created with their own unique signature.  Original design by Matt Proctor.</description>
      <pubDate>Sat, 19 May 2012 13:46:09 -0400</pubDate>
      <guid>http://riverocean.com/gear/mens-clothing/signature-trio/</guid>
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      <product:price>20.00</product:price>
    </item>
    <item>
      <title>Bamboo Wave </title>
      <link>http://riverocean.com/gear/mens-clothing/bamboo-wave/</link>
      <description>Possibly the most comfortable shirt in existence.  Made from Bamboo, this shirt is ridiculously soft and anti-microbial.    </description>
      <pubDate>Sat, 19 May 2012 13:46:09 -0400</pubDate>
      <guid>http://riverocean.com/gear/mens-clothing/bamboo-wave/</guid>
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      <product:price>35.00</product:price>
    </item>
    <item>
      <title>Redfish T</title>
      <link>http://riverocean.com/gear/mens-clothing/redfish-t/</link>
      <description>Made from the highest quality, softest organic cotton around.  We love Reds and we love knowing we're the most comfortable ones in the room.   
</description>
      <pubDate>Sat, 19 May 2012 13:46:09 -0400</pubDate>
      <guid>http://riverocean.com/gear/mens-clothing/redfish-t/</guid>
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      <product:price>22.00</product:price>
    </item>
    <item>
      <title>Fish Wave</title>
      <link>http://riverocean.com/gear/womens-clothing/fish-wave/</link>
      <description>The Fish Wave T is 100% organic cotton, scoop neck, and extraordinarily comfortable.  Original design by Matt Proctor.  </description>
      <pubDate>Sat, 19 May 2012 13:46:09 -0400</pubDate>
      <guid>http://riverocean.com/gear/womens-clothing/fish-wave/</guid>
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      <product:price>35.00</product:price>
    </item>
    <item>
      <title>Organic Redfish Polo</title>
      <link>http://riverocean.com/gear/mens-clothing/organic-redfish-polo/</link>
      <description>If you only have time to grab one shirt for the weekend this would be it.  The clean, classic design allows you to put down the rod and reel and pick up a knife and fork without having to change shirts in between.  


</description>
      <pubDate>Sat, 19 May 2012 13:46:09 -0400</pubDate>
      <guid>http://riverocean.com/gear/mens-clothing/organic-redfish-polo/</guid>
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      <product:price>55.00</product:price>
    </item>
    <item>
      <title>Organic Logo T</title>
      <link>http://riverocean.com/gear/womens-clothing/organic-logo-t1/</link>
      <description>Bring the board.  Grab the rod. Ditch the makeup.  Meet our Organic Logo T.  It's 100% organic and 100% versatile.  


</description>
      <pubDate>Sat, 19 May 2012 13:46:09 -0400</pubDate>
      <guid>http://riverocean.com/gear/womens-clothing/organic-logo-t1/</guid>
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      <product:price>19.00</product:price>
    </item>
    <item>
      <title>Bamboo Redfish</title>
      <link>http://riverocean.com/gear//bamboo-redfish/</link>
      <description>It may look classy but it feels like pajamas.  Our Bamboo Redfish is luxuriously soft, it's antimicrobial, and it wicks away moisture.  </description>
      <pubDate>Sat, 19 May 2012 13:46:09 -0400</pubDate>
      <guid>http://riverocean.com/gear//bamboo-redfish/</guid>
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      <product:price>65.00</product:price>
    </item>
    <item>
      <title>Organic Logo T</title>
      <link>http://riverocean.com/gear/mens-clothing/organic-logo-t/</link>
      <description>Designed to be a versatile go-to shirt for just about any situation on or off the water. 
</description>
      <pubDate>Sat, 19 May 2012 13:46:09 -0400</pubDate>
      <guid>http://riverocean.com/gear/mens-clothing/organic-logo-t/</guid>
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      <product:price>25.00</product:price>
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